Trends Report

Brand AI Models Will Reinvent How Marketing Creates Business Value

Power Your Marketing Function With A Human + Technology Partnership

April 25th, 2024
Jay Pattisall, VP, Principal Analyst
Jay Pattisall VP, Principal Analyst
With contributors:
Mike Proulx , Keith Johnston , Ted Schadler , Lisa Gately , Thomas Husson , Maxie Schmidt , Shar VanBoskirk , Michael Kearney , Bruna Venicio , Rachel Birrell

Summary

AI’s rapid advances among cloud providers, adtech companies, brands, and agencies give rise to new marketing operating systems: brand-specific AI models that scale and systematize ad campaigns and customer experiences. These brand AI models will create meaningful business advantages, including cost efficiency, marketing performance, customer relevance, brand differentiation, and revenue growth. To harness the power of brand AI models, B2C marketing executives need to reengineer their workforce as they reinvent how they create value and (eventually) what their business produces. Read this report to learn how brand AI models transform how marketing gets done.

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