Brand And Communications: Leading In A Time Of Crisis

The COVID-19 crisis requires all organizations to reassess their plans and activities. Organizations that respond nimbly and gracefully in the current crisis will likely be rewarded with increased trust and long-term loyalty from key audiences. The organization’s brand values should be the north star that guides its response to the crisis and brand and communications leaders must play a key role in formulating their organizations’ crisis response. In this report, we detail the short-term and longer-term steps that B2B brand and communications leaders must consider to ensure that their organizations respond appropriately to the COVID-19 crisis and eventually emerge in a strong competitive position.