Brand Health Surveys: Questions To Ask

January 8th, 2020

With contributors:

Karen Traikovich , Rachel Birrell

Summary

Brand health surveys are designed to capture a point-in-time perspective on an organization’s identity in the minds of key audiences, including prospects, customers, and influencers. These surveys are excellent for helping organizations comprehend brand reputation, competitive positioning, and market sentiment, and they can be used to build marketing strategy, develop corporate messaging, and conduct business planning. In this report, we explore specific questions to include in a brand survey.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.