Best Practice Report

Brand Health Surveys: Questions To Ask

January 8th, 2020
With contributors:
Karen Traikovich , Rachel Birrell


Brand health surveys are designed to capture a point-in-time perspective on an organization’s identity in the minds of key audiences, including prospects, customers, and influencers. These surveys are excellent for helping organizations comprehend brand reputation, competitive positioning, and market sentiment, and they can be used to build marketing strategy, develop corporate messaging, and conduct business planning. In this report, we explore specific questions to include in a brand survey.

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