Trends Report

Brand Manufacturers And Their Digital Commerce Strategies, 2023

An Update From Forrester And Vorys eControl’s Brand Manufacturer Survey

April 19th, 2023
With contributors:
Fiona Swerdlow , Taylor Hansen


Brands that have historically distributed through wholesale channels continue to embrace the pandemic-led trend of placing a significant focus on digital commerce. Digital commerce is defined as three key areas: sales on e-commerce marketplaces, wholesale dot-com sites, and direct-to-consumer businesses. This report analyzes brand manufacturer attitudes toward each of those channels of distribution and their commitments to brand protection. It is an update of a survey of brand manufacturers that Forrester originally conducted in partnership with Vorys eControl in 2021.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.