Best Practice Report

Brand Measurement Framework Deep Dive: Awareness

March 1st, 2019

Summary

The first step for B2B organizations hoping to attract buyers and drive adoption of their products and solutions is to create awareness in the market. Awareness is a prerequisite for building positive perception and preference — and turning prospects into customers. High levels of brand awareness compared to competitors strongly correlates with above-average business performance and with share of market. This report explains how to combine multiple metrics into tracking indexes for the two dimensions of awareness: reach and share of voice.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.