Best Practice Report

Brand Spotlight: The Pandemic Persists, And So Do Successful Brands

Brand Strategy Lessons From Yet Another Pandemic Year

February 4th, 2022
Dipanjan Chatterjee, VP, Principal Analyst
Dipanjan Chatterjee VP, Principal Analyst
With contributors:
Mike Proulx , Peter Wannemacher , Brendan Witcher , Alex Schanne , Christine Turley

Summary

Three brands and a group of direct-to-consumer (DTC) brands feature in our latest spotlight of high performers that have had a blockbuster year and remain poised for success. Tesla, Yeti, Target, and a group of DTC fintech brands have survived and thrived in a year that strained the resolve and resources of many others. This report will help CMOs better build their brands by learning from the practices of top performing ones.

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