Trends Report

Brands: Get The Full Value From Your Direct-To-Consumer Presence

Cultivate Value Beyond Direct-To-Consumer Sales

October 11th, 2023
Michelle Beeson, null
Michelle Beeson
With contributors:
Martin Gill , Sucharita Kodali , Victoria Manes , Sam Bartlett


The value of a brand’s direct-to-consumer digital presence goes beyond direct sales. Brands that rely on retail partners for most digital sales can still derive value from direct customer engagement via owned brand touchpoints. This report outlines how brands of all types can use digital touchpoints to understand their customers’ expectations and generate direct consumer data and insights, not just direct sales.

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