Brands Must Embrace Gender Evolution

December 3rd, 2019

Dipanjan Chatterjee VP, Principal Analyst

Nick Monroe

With contributors:

Keith Johnston , Sharyn Leaver , Anjali Lai , Fatemeh Khatibloo , Alex Sobchuk , Diane Lynch

Summary

Today, a majority of consumers reject what they perceive as outdated cultural constructs of gender. And where consumers go, so do brands. As society navigates the complex cultural space that is gender, vanguard brands are taking action. Gain a genuine understanding of this evolution to craft experiences that are relevant to your audience and authentic to your core. To embrace gender evolution, commit, prepare to weather blowback, and put your money where your intentions are. CMOs should read this report to understand how gender is evolving, what that means for marketers, and how to create a whole-brand experience that’s authentic and relevant.

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