Trends Report

Brands Must Understand Consumer Energy To Ignite A Connection With Isolated Consumers

March 23rd, 2020

Summary

US online adults’ Consumer Energy Index scores have dropped on all four dimensions and show a shift toward isolation and distrust since March 2018. While consumers still have an appetite for novelty, they don’t have the energy for “your” next big thing. Lower overall energy means consumers aren’t immediately looking for new products and services; they want reassurance that brands are there for them, not just there to sell. Brands that engage empathetically with their consumers have an opportunity to instill trust by placing consumer well-being above their company’s finances.

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