Trends Report

Brief: Business Relationship Managers Are The Key Link To Delivering Customer Obsession

November 3rd, 2016
MC
Marc Cecere
With contributors:
Matthew Guarini , Rachael Klehm , Andrew Reese

Summary

Business relationship managers (BRMs) in most organizations are not delivering on their potential. They could be advocates for external customers and advise business leaders on the direction of technology, but instead they are usually relegated to solving tactical problems. This report describes how they operate today, how technology and the age of the customer are changing their world, and what CIOs should do about it.

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