Brief: Do Not Pay Your Influencers

Influencer engagement programs can be highly effective for achieving social reach objectives because they help spread a brand's messages through influencers' well-established connections. But marketers often struggle to determine what types of incentives, if any, they should offer their influencers. When it comes to establishing genuine word of mouth through your influencers, your best course of action is not to offer financial incentives — ever. This report will show marketing leaders why financial incentives are not worth the additional investment and how nonfinancial incentives, such as public recognition and content collaboration, are the best approach for driving authentic engagements with key influencers.