Trends Report

Brief: Don't Get Lost In The Point Solution Versus Full-Stack Ad Technology Debate

Make Adtech Investments Based On Maturity And ROI

August 23rd, 2016
Richard Joyce, null
Richard Joyce
With contributors:
Srividya Sridharan , Rusty Warner , Melissa Parrish , Wei-ming Egelman


Building your advertising technology (adtech) stack means debating whether point solutions or full-stack solutions work for you. But that is the wrong question. Instead of fretting over this choice, understand your digital media maturity and estimate the costs, benefits, and risks of your existing adtech stack. B2C marketers must read this brief before investing in new adtech solutions.

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