Trends Report

Brief: Don't Get Lost In The Point Solution Versus Full-Stack Ad Technology Debate

Make Adtech Investments Based On Maturity And ROI

August 23rd, 2016
RJ
Richard Joyce
With contributors:

Summary

Building your advertising technology (adtech) stack means debating whether point solutions or full-stack solutions work for you. But that is the wrong question. Instead of fretting over this choice, understand your digital media maturity and estimate the costs, benefits, and risks of your existing adtech stack. B2C marketers must read this brief before investing in new adtech solutions.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.