Brief: Embedded Systems Close The Experience Gap In Connected Cars

Over the past few years, automotive firms have invested heavily into creating great customer experiences around the process of choosing and buying cars. But once a car is sold, automakers tend to lose touch with their clients, dissipating the intimacy they created and creating an experience gap — and losing out on aftersales opportunities. India-based software and industrial engineering firm Tech Mahindra recently joined forces with EBS, TomTom, and Ericsson to form an alliance to step into the breach and address the connected aftersales market. Forrester previewed Tech Mahindra's initial contribution to the partnership, which combines a controller area network (CAN) router and a white-label consumer portal in a technically advanced solution that supports a wide range of vehicles and aftersales scenarios. This report explores the innovation potential such a solution creates for automotive firms and explains why CIOs need to put this kind of technology on their business technology agenda.