Trends Report

Brief: Embrace Responsive+ Web Design

All Content Is Not Created Equal: Blend Techniques To Drive Relevance And Maintain Manageability

June 15th, 2016
Mark Grannan, null
Mark Grannan
With contributors:
Martin Gill , Ted Schadler , Allegra Burnette , Allison Cazalet , Peter Harrison


Application development and delivery (AD&D) professionals are rapidly adopting responsive web design (RWD) to solve multi-device challenges. Unfortunately, poor examples of RWD soured some digital strategists on the philosophy. As a result, some web strategists advocate for adaptive design to better embrace the user's device context. The "responsive versus adaptive" debate continues today, but Forrester outlines why these traditional definitions are limiting. This report also provides guidance on four tiers of content and the design treatments they deserve.

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