Trends Report

Brief: Enterprise Social Listening Best Practices In Asia Pacific

How Advanced Firms Apply Social Intelligence To Drive Marketing Success

June 9th, 2016
CT
Clement Teo
With contributors:
Frederic Giron , Diane Deng , Samantha Ngo , Bill Nagel

Summary

B2C marketing professionals in Asia Pacific apply social listening mainly as a tactic within the confines of reputation monitoring and competitive intelligence. While this approach served them well when social was new, it's increasingly outdated. As more empowered customers move across different channels, marketers will need to infuse social intelligence into the wider organization to help win, serve, and retain these customers. This report helps marketers identify ways that social listening can be a key enabler of their digital business.

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