Summary
eBusiness pros face an array of new health insurance marketplace technology solutions. Most carriers are enhancing their marketplace platforms and systems, and many vendors are addressing the growing demand for better product choice, eCommerce journeys, and enrollment solutions. Winning healthcare firms will be those that can create delightful consumer experiences and master back-end administration via accurate, cloud-based, interoperable, and scalable technologies. This brief, part of a series on online health insurance sales channels/marketplaces, guides digital pros tasked with enhancing their capabilities in this rapidly evolving landscape.
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