Summary
Competition for productive channel partners is acute in the tech industry and other business-to-business (B2B) verticals — so knowing your partners' loyalty is imperative. But loyalty is difficult to quantify. Thus, determining how to gauge channel partner loyalty flummoxes many eBusiness and channel strategy pros. To address this, Forrester has developed the Partner Loyalty Index (PLI), a tool you can use to gauge your partners' loyalty.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).