Trends Report

Brief: How Machine Translation Can Help Fulfill eCommerce Translation Needs

Technology Advancements Mean Machine Translation Has Earned A Second Chance

June 10th, 2015
With contributors:
Zia Daniell Wigder , Mark Grannan , Diana Gold


eBusiness leaders are looking to global markets to find new revenue opportunities. However, global businesses face a variety of challenges in building and operating successful international websites. The lack of localized content — largely a result of the perceived cost and complexity of translation and localization — means firms are leaving revenue on the table. The sheer volume of website content, increasing demand for quick turnarounds on translation, and the number of languages needed far exceed the capacity of using an all-human translation process. Machine translation (MT) can help fulfill enterprise translation needs while keeping project costs under control. This report will help eBusiness leaders understand the role that machine translation can play in an eCommerce localization initiative.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.