Summary
More than 100,000 people descended on Barcelona, Spain last week to be part of Mobile World Congress (MWC), one of the world's largest annual technology events. MWC boasts speakers and exhibitors from companies across industries, all interested in the promise of mobile tech. This report recaps the MWC 2016 highlights of particular interest to customer insights pros, including expectations for new 5G networks, the Internet of Things (IoT), and applications that will deliver value from the multitude of connected things — and people.
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