Trends Report

Brief: Microsoft Can Be A Key Partner For Digital Operational Excellence In Asia Pacific

But The Firm Must Continue To Break Down Internal Product Barriers

May 1st, 2015


In March 2015, Microsoft held its annual analyst summit at its Asia Pacific headquarters in Singapore to provide an update on the company's progress in the region on its global journey to transform itself into the foremost productivity and platform company for a mobile-first, cloud-first world. To be relevant to empowered consumers in the digital era, businesses need to transform both their operations and their customer experience — and technology vendors like Microsoft can help support this transformation by enabling capabilities and services that augment your internally focused operational processes and reflect externally focused customer demands and expectations. This report will help CIOs position Microsoft as a strategic vendor to consider as they reinvent their business operations for the age of the customer.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.