Summary
Social relationship platforms (SRPs) help brands publish organic posts to social networks like Facebook and Twitter — and in the process they both save marketers time and make their efforts more effective. But most marketers managing big Facebook brand pages and Twitter brand accounts still don't use SRPs. This report examines how many marketers are failing to use these time-saving tools, which SRPs have claimed the greatest market share, and why marketers would benefit from a wider adoption.
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