Trends Report

Brief: Most Marketers Don't Use Social Relationship Platforms

Every Marketer Should Hire — And Use — An SRP

October 27th, 2015
Nate Elliott
With contributors:
Brigitte Majewski , Luca Paderni , Erna Alfred Liousas , Wei-ming Egelman , Laura Glazer


Social relationship platforms (SRPs) help brands publish organic posts to social networks like Facebook and Twitter — and in the process they both save marketers time and make their efforts more effective. But most marketers managing big Facebook brand pages and Twitter brand accounts still don't use SRPs. This report examines how many marketers are failing to use these time-saving tools, which SRPs have claimed the greatest market share, and why marketers would benefit from a wider adoption.

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