Summary
First-party data is publishers' single most important asset: It represents their one-to-one connection with consumers. With consumer concerns about privacy on the rise, it is incumbent upon publishers to make every effort to prevent over-zealous third-party data collection and to preserve the consumer content experience. B2C marketers and publishers must read this report to understand why and how consumer data collection occurs and how to keep it at manageable levels.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).