Trends Report

Brief: Redesign B2B Dashboards Around Customers To Deliver Actionable Insights

February 24th, 2014
With contributors:
Elizabeth Perez , David Cooperstein


Most B2B marketers rely on static slide decks and tedious spreadsheets to demonstrate the impact of their marketing spend. Yet they are being held to higher expectations regarding ROI and faster decision-making. This report defines the design points that make marketing dashboards more insightful and forward-looking. B2B CMOs must redesign marketing dashboards with a focus on prospects, current customers, and influencers. By keeping the focus on the buyer's life cycle, the next generation of dashboards will help decision-makers grasp business insights that can mean the difference between capitalizing on new opportunities and losing out to unexpected disruptions.

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