Brief: Reduce The Burden Of Interchange Fees For Low-Cost Content Online

Digital micropayments, or low-value online and mobile transactions, are becoming a topic of interest as more eCommerce firms consider adding lower-cost goods, services, or content to their set of offerings. Many merchants in the music, media, software, and gaming industries whose businesses depend on selling lower-value goods — digital or physical — have become adept at managing micropayments. However, a number of merchants with higher-ticket products are choosing to add lower-value items to extend and complement their product mix. Consumers have rapidly become accustomed to micropayments and on-demand digital content; however, merchants that are new to accepting micropayments will find it a whole new ball game. As transaction values decrease, the more burdensome the card network interchange fees become — and these micropayment initiatives can quickly become a drag on the bottom line. This report will help eBusinesses professionals understand why accepting micropayments is so expensive and how they can alleviate the fee burden.