Trends Report

Brief: Tap Your Consumers' Location For Mobile Marketing Success

Master Location-Based Marketing To Amplify Acquisition And Conversion

August 24th, 2016
JW
Jennifer Wise

Summary

With the rise of the mobile mind shift, marketers and vendors alike are using the word "location" more frequently but indiscriminately. Location's application varies greatly, from local listings to audience segmentation. Marketers' haphazard understanding of this complex opportunity has hindered their ability to act on location. This report is a primer for B2C marketers seeking to enhance their strategy with location (hint: customers expect that marketers do so).

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