Brief: Technology Spending Is Reaching A Tipping Point

The volume and nature of technology spending within large enterprises is reaching an inflection point. The combination of unprecedented innovation, rising customer expectations, and growing competitive threats are remaking firms' technology agendas. CEOs, chief financial officers, and corporate boards can no longer ignore technology spending as a strategic metric. As a result, Forrester expects that technology spending across the organization will increase significantly over the next 24 to 48 months. And while CIOs and technology management will see a short-term spike as firms finally tame their legacy beasts, the long-term sustained increase will be spread across multiple parts of the organization, including the eBusiness group, the vice president (VP) of product development, the chief digital officer, and the chief marketing officer (CMO).