Brief: Turning Big Data Into Business Insights, 2015

Since big data exploded onto enterprises' radar in 2011, enterprise architects have been busy asking questions, such as: "What is it?" "Do I have it?" "Is there something different I need to do?" Many of these questions can now be answered by looking at the best practices that leaders are demonstrating. In 2015, big data buzz will settle as technology management and businesses seriously invest in this technology and discover what works and what doesn't. But big changes are brewing underneath the smoothing surface that enterprise architects and vendor strategists must understand and prepare to navigate. This report builds on a number of the big data predictions reports published in late 2014 and provides a top-level view of what is going to happen in 2015 as firms seek to turn big data into business insight.