Trends Report

Brief: Unleash Social's True Value By Extending Your Focus Beyond Brand Monitoring

Learn From Asia Pacific Firms Using Social Media To Build Lasting Customer Relationships

January 28th, 2016
CT
Clement Teo
With contributors:
Frederic Giron , Michael Barnes , Erna Alfred Liousas , Flora Zhang

Summary

Asia Pacific marketers are missing out on valuable social marketing opportunities, such as providing proactive social care and building social relationships, by limiting its usage mostly to reputation management. This brief seeks to inspire B2C marketers by highlighting how firms have made advanced use of social marketing such as applying intelligence collected via social listening to deliver new actionable insights for product development and improve customer service.

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