Forecast Report

Brief: Western European Online Cross-Border Retail Sales Forecast, 2013 To 2018

European Online Cross-Border Sales Will Reach €40 Billion By 2018

June 22nd, 2015
With contributors:
Michael O'Grady , Martin Gill , Patti Freeman Evans , Zia Daniell Wigder , Alex Causey


Cross-border online sales are on the rise in Europe, with Forrester forecasting that they will grow by a compound annual growth rate (CAGR) of 11% over the next five years. Cross-border sales accounted for 16% of all Western European online retail sales. Most online cross-border sales are between Western European markets, rather than with markets outside Europe. This report examines the drivers and inhibitors of growth for both the supply side and the demand side of cross-border sales across 17 European countries. This report helps eBusiness and channel strategy professionals harness the potential for cross-border sales in their business.

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