Summary
Cross-border online sales are on the rise in Europe, with Forrester forecasting that they will grow by a compound annual growth rate (CAGR) of 11% over the next five years. Cross-border sales accounted for 16% of all Western European online retail sales. Most online cross-border sales are between Western European markets, rather than with markets outside Europe. This report examines the drivers and inhibitors of growth for both the supply side and the demand side of cross-border sales across 17 European countries. This report helps eBusiness and channel strategy professionals harness the potential for cross-border sales in their business.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).