Summary
While interest in wearables is high among consumers, the adoption rate is still too low for most marketers to take notice. But wearables are now a "when," not an "if" — a mass-market product category that marketing leaders must take serious note of. In June 2014, salesforce.com released Salesforce Wear, which is the most significant wearables release for marketers so far. This report will tell you how Wear heralds a new competency in data and design for marketers.
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