Summary
Design researchers and data scientists both possess the tools necessary to derive customer insights. In most organizations today, the two personas work independently, which can lead to an incomplete view of the customer experience (CX). Working together, design researchers help data scientists overcome the dreaded insights-to-action gap. And data scientists help their design research counterparts optimize their efforts and quantify impact. Read on for best practices on how to bring these two roles together.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).