Budget Considerations For Account-Based Marketing

November 3rd, 2018

Summary

Account-based marketers, when resourcing their programs, can learn a lot from the Scout motto of “Be prepared.” By thinking ahead and planning for different eventualities, marketers can secure the necessary resources to be successful. In this report, we define three cost considerations — programs, infrastructure, and personnel — that marketers should review when constructing an ABM budget.

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