Data Snapshot

Budget For B2C Commerce Overtakes Overall Commerce Tech Ecosystem Planned Spending

The Commerce Tech Ecosystem That Everyone Wanted A Bite Of Is Now Getting More Targeted Dollars

January 23rd, 2024
Emily Pfeiffer, Principal Analyst
Emily Pfeiffer Principal Analyst
With contributors:
Fiona Swerdlow , Delilah Gonzalez

Digital businesses continue to invest in digital, with commerce at the forefront of those investments. Among software decision-makers, 58% expect their organization to increase spending on commerce technology in the coming 12 months, and a further 32% expect that spending to hold steady. When we asked specifically about B2C commerce solutions, 69% of software decision-makers whose firm has adopted such solutions or has plans to do so say they expect their firm to spend more on these solutions, and a further 23% expect that spending to remain flat. This data snapshot provides an overview of Forrester’s data on expected spending on overall commerce and B2C commerce solutions.

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