Trends Report

Build A Business Case For Digital Signage

The Total Economic Impact™ Of Digital Signage

December 22nd, 2016
J. P. Gownder, Vice President, Principal Analyst
J. P. Gownder Vice President, Principal Analyst
Shaheen Parks, null
Shaheen Parks
With contributors:
Christopher Voce , Clare Garberg , Michael Caputo , Diane Lynch

Summary

Digital signage is reshaping customer and employee experiences in nearly every industry and contributing to a wide array of business outcomes, from branding to promotional activity and beyond. Anecdotally, everyone agrees that digital signage can be useful, but few models exist to build a quantitative business case. This report gives infrastructure and operations (I&O) leaders and their business partners the tools to build that business case.

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