Summary
Digital experience used to be a simple choice: web or mobile. But with chatbots, connected products, messaging platforms, notifications, and more to contend with, deciding whether to build an app isn't so simple anymore. Your best customers still depend on your app. That's why digital business pros must pursue a digital experience portfolio strategy to win, serve, and retain their customers in their moments of need. This means migrating from serving customers in your siloed, branded apps with your own data to also serving customers wherever they are with shared data.
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