Trends Report

Build An Insights-Driven Business

The Executive Overview Of The Insights-Driven Business Playbook

January 27th, 2022
GL
Gene Leganza
With contributor:
Gabrielle Raymond

Summary

Respondents at advanced insights-driven companies are more than 8.5 times more likely than beginners to report at least 20% year-over-year revenue growth. These companies harness insights across their firm to be more innovative and increase their competitiveness. These insights allow them to differentiate products and customer experience effectively. To become insights driven, companies must develop their capabilities across five competencies — strategy, data, platforms, internal partners, and practices — and execute them with discipline. This report provides a framework to help companies successfully complete the journey to being insights driven.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.