Vision Report

Build Your Best Marketing Organization

Unbox Your Marketing Org Chart

August 16th, 2024
Dipanjan Chatterjee, VP, Principal Analyst
Dipanjan Chatterjee VP, Principal Analyst
With contributors:
Mike Proulx , Eric Epstein , Jen Sanning , Katy Tynan , Thomas Husson , Shynise McElveen , Peter Harrison

Summary

In a rapidly changing environment, marketing organizations must evolve to survive and thrive. This organizational journey requires several steps, including establishing marketing’s role and its North Star, designing a flexible structure that can be mobilized to serve business needs, and balancing internal resources with external partners. This report helps CMOs navigate through the five steps they should take to build their best marketing organization.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.