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Build Your Brand Vision

Increase Your Brand Energy To Create An Emotional Connection With Consumers

August 2nd, 2021
With contributors:
Mike Proulx , Dipanjan Chatterjee , Chahiti Asarpota , Christine Turley

Summary

How your brand shows up in the world is a direct outcome of how you think about it and talk about it. In order to achieve your company’s business goals with your brand, you, and by extension, your audience, need to be clear about your brand: what it is, what it stands for, and how it behaves in the world. While you may know much of this instinctively, formalizing your brand’s mission to be not only achievable but believable is critical. The Forrester Brand Vision Framework will ensure that you build your brand energy in a way that is true to your brand and successfully builds an emotional connection with your targeted customers.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.