Building A Best-In-Class Channel Launch Plan

When planning the launch of a new offering in the B2B channel, many variables must be considered and decisions made, depending on the nature of the offering, the characteristics of the channel partners that will sell the offering, and the supplier’s resources and priorities. For channel marketers, an essential first step to a successful launch is the development of a clear and complete plan to guide all preparations, execution, and timing. In this report, we provide B2B marketing pros with a framework for creating a strategic, audience-based channel launch plan.