Best Practice Report

Building A Best-In-Class Sales Advisory Council

January 1st, 2018


A defining element of the Forrester Product Marketing and Management (PMM) Model is the formal interlock or harmonization process that takes place between marketing, product management, and sales; this is especially important before major decisions are made. This report describes key points in the innovation lifecycle at which product marketers and managers should secure structured feedback from their company’s sales advisory council (SAC).

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.