Building A Best-In-Class Sales Advisory Council

January 1st, 2018

Summary

A defining element of the Forrester Product Marketing and Management (PMM) Model is the formal interlock or harmonization process that takes place between marketing, product management, and sales; this is especially important before major decisions are made. This report describes key points in the innovation lifecycle at which product marketers and managers should secure structured feedback from their company’s sales advisory council (SAC).

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