Best Practice Report

Building A Platform For Company Communicators To Drive Business Impact

January 26th, 2021
Ian Bruce, VP, Principal Analyst
Ian Bruce VP, Principal Analyst
With contributor:
Ellen Lind

Summary

Employees at all levels play a role in external communications, but the value they provide to audiences and the types of support they need vary considerably. Executives and experts merit higher levels of support to maximize their value through alignment with thought leadership and campaign themes. A structured, repeatable approach to communications ensures that individuals receive the support they need to become validated in the marketplace as true influencers.

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