Case Study

Building A Portfolio Of Virtual Events That Drives Pre-, At-, And Post-Event Engagement

February 17th, 2022
Conrad Mills, Principal Analyst
Conrad Mills Principal Analyst
With contributors:
Lisa Nakano , Chantelle Fynn , Kate Pierpont

Summary

When the COVID-19 pandemic hit, ON24, a leading provider of webinar and virtual event solutions, experienced an unprecedented spike of interest in its solutions. The company had a fourfold increase in new buying group engagement and an almost-overnight reduction in sales cycles — from 90 days to 30 days. Using Forrester research and guidance, Tessa Barron, VP marketing, built a portfolio of different virtual events that considered the event experience across the pre-, at-, and post-event stages — resulting in a 35% increase in marketing’s contribution to the pipeline.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.