Building A Technology Roadmap

A technology roadmap defines a vision and documents a plan for building a new technology infrastructure driven by the organization’s objectives. Too often, technology purchases are made hastily because companies don’t perform full due diligence to address a specific priority, or they make decisions in silos without considering how new systems will affect processes and data flow across functions. In this report, we present an approach that technology leaders in business functions (e.g. marketing, sales, product) can use to ensure technology investments align with the organization’s long-term business objectives and the priorities of each function.