Building A Technology Roadmap

January 1st, 2018

Summary

A technology roadmap defines a vision and documents a plan for building a new technology infrastructure driven by the organization’s objectives. Too often, technology purchases are made hastily because companies don’t perform full due diligence to address a specific priority, or they make decisions in silos without considering how new systems will affect processes and data flow across functions. In this report, we present an approach that technology leaders in business functions (e.g. marketing, sales, product) can use to ensure technology investments align with the organization’s long-term business objectives and the priorities of each function.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.