Best Practice Report

Building An Effective Deal Registration Program

September 11th, 2018

Summary

Deal registration programs evolved from being a nice-to-have into a crucial element of a successful B2B partner program — because of their proven effectiveness at minimizing channel conflict between direct and indirect sales by precluding direct sales from competing for opportunities developed and registered by a partner. These programs also have proven effective at motivating partners to proactively hunt for new business with the confidence that their efforts will be properly rewarded. In this report, we provide insights on the key tasks a supplier must complete when building or improving a deal registration program to ensure it benefits the supplier and its partner ecosystem.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.