Building B2B Marketing Readiness And Operational Excellence During Transitions

Marketing leaders must identify and address critical gaps during organizational changes. Transitions can result in lost knowledge of marketing fundamentals, company offerings, and effective role execution. This workshop template — one of a series of six templates designed for CMOs to equip their marketing leadership teams — helps leaders assess foundational marketing competencies, reestablish skills, and create enablement programs that build and rebuild individuals’ knowledge and operational effectiveness. By systematically identifying and addressing gaps, leaders help team members quickly restore their ability to contribute to the business while building stronger foundations for future growth.