Best Practice Report

Building Effective Reputation Programs

A Repeatable Approach For Developing Programs That Drive Business Results

November 16th, 2022
With contributors:
Srividya Sridharan , Craig Moore , Ian Bruce , Shannon Colford , Kate Pierpont


Reputation programs help ignite campaign performance through creativity and compelling messaging designed to measurably improve awareness, perception, and preference. Increasing influence and brand reach is a priority for organizations (Forrester’s Priorities Survey, 2022) — from developing stronger integrated plans across channels (28%), identifying and measuring risks to reputation and brand (25%), to implementing programs that impact influencers (24%). This report outlines the five steps organizations must take to create effective reputation programs by using the Forrester Marketing Program Planning Framework.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.