Summary
This report is a graphical summary and data-driven analysis of how US Gen Y consumers (ages 18 to 27) use media and advertising in the television, print, and online channels. We chart Gen Yers versus the total US adult population to help consumer market researchers and their business customers understand the use of and differences in media channels, which media brands are important in each channel, and online brands and activities. We show how Gen Yers differ from US adults on all of these metrics and give total audience reach for 10 media brands, both online and offline.
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