Best Practice Report

Building Personas: Selecting An External Provider

January 1st, 2018


Personas are foundational elements of a company’s go-to-market approach, yet persona development isn’t always managed with the rigor it deserves — and bandwidth issues like impending deadlines, lack of expertise, and shortage of personnel may preclude an internal project. While we strongly recommend building personas in-house, knowing what to look for when evaluating external providers can increase your likelihood of success when outsourcing persona development. In this report, we outline three sets of best practices for selecting a provider for a persona project.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.