Best Practice Report

Building Portfolio Marketing’s Credibility With Sales Leaders

January 8th, 2020
Amy Hayes, VP, Research Director
Amy Hayes VP, Research Director

Summary

Portfolio marketers can apply the concept of a rating system to increase their relevance in the sales ecosystem. Sales may be skeptical of the portfolio marketing function due to a lack of understanding of how offerings address buyer needs or the market situation they are selling into, or a lack of offering knowledge. This report outlines four actionable steps portfolio marketing leaders can take to tap into the experience and opinions of successful reps and build credibility with sales leaders and the wider sales ecosystem.

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