Best Practice Report

Building The B2B Thought Leadership Team

January 1st, 2018

Summary

A thought leadership team represents a cross-functional effort that coalesces ideas and innovative thinking into programmatic execution. Teams should include four critical roles: program leader, thinkers, orchestrators, and external collaborators. This report demonstrates to senior leaders of organizations the benefits of an effective leadership program for the entire organization. Specifically, the report demonstrates than a holistic thought leadership program can lead to greater awareness, competitive differentiation, and ultimately more opportunities to grow the business.

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