Best Practice Report

Building The B2B Thought Leadership Team

January 1st, 2018


A thought leadership team represents a cross-functional effort that coalesces ideas and innovative thinking into programmatic execution. Teams should include four critical roles: program leader, thinkers, orchestrators, and external collaborators. This report demonstrates to senior leaders of organizations the benefits of an effective leadership program for the entire organization. Specifically, the report demonstrates than a holistic thought leadership program can lead to greater awareness, competitive differentiation, and ultimately more opportunities to grow the business.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.